19 Trips is the culmination of years playing around Hamilton while building connections and forming a vision for a new rock band. Our lineup includes: Samantha Santos (McMaster Jazz Vocal student + lead vocals), Ben Xamin (lead guitarist + background vocals), Dan Pulsone (drummer) and me (keyboardist + LH bass + background vocals). 19 Trips plays classic rock, 60s-80s pop, 2000s throwbacks and a few originals. In accordance with this, I also decided to design a brand that fits our goals and target audience.
* IDEATION TO PERFORMANCE. LIVE MUSIC PERFORMANCE. BRAND DESIGN.
VISION
* Design and create a rock band that reaches a
modern audience while playing classic rock
and classic pop styles. Network around
Hamilton and the GTA to perform.
PLAN
Use a graphic style that resonates
with a younger demographic and
promote ourselves primarily through
social media. Modern branding.
