Feelings of community, encouragement and fun were what Tom and I had in mind when planning Toronto Metropolitan University's Battle of the Bands event. We had many logistical elements figured out: 6 bands, 3 judges, a live audience of 260 people and a myriad of creatives coming together to execute this vision. From ideation to performance day, we worked tirelessly to source funding, manpower and an audience for this event. In the end, we were able to oversee 30 volunteers and book our event at TD Music Hall (located in the Massey Hall venue).
* IDEATION TO PERFORMANCE. FUNDING, OPERATIONS AND OUTREACH. COMMUNITY SUPPORT.
VISION
Create an extraordinary experience showcasing
Toronto's up and coming bands within 6 months
and building a brand that could be used for years to come.
PLAN
Utilize volunteers and build a
working structure to meet deadlines.
Reinforcing values of community and
fun through the branding to build an audience.
BRANDING
