The Celtic Beat Drumline is an extension of the BR Music clubs, performing at sporting events and live music spaces. From 2022-2023 I was able to help redesign some elements for the group and I also worked as their social media manager to get the word out about joining. By the end of my term, we successfully gained a large following and had a recognizable brand that could be used for years to come!
* IDEATION TO BRAND. SOCIAL MEDIA MANAGEMENT
APPAREL DESIGN. PHOTOS + VIDEOS.
VISION
Create a brand that fits with the BR
Music family, but still remains as its own
brand. Use design and marketing to gain
more followers and club members.
PLAN
Use the same fonts and colours
as the BR Music brand while designing
a separate logo and elements to remain
different. Promote the group at games + events.